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Deluxe has partnered with AI4ROI (MarketForce Corp), leveraging B2B data for more than 35 years. AI4ROI provides unparalleled customer service and guidance, and the quality and timeliness of their multi-sourced, enhanced new start-up business data is a valuable tool in our Acquisition efforts.

Second place is not acceptable for our clients, so when they require us to deliver cross-device targeting of new business owners via programmatic B2B advertising we need to act fast. AI4ROI was able to deliver on our aggressive client promise to deliver ads to new businesses before their competitors every time. Our clients tell us exactly what types of new businesses they want to reach, and we have their campaigns activated within 24 hours using AI4ROI’s real-time new business data. Our partnership with AI4ROI is exceptional, because it enables lightning-fast activation of multichannel ad programs that deliver significant lift across the board.

I have consistently done business with AI4ROI since 2005. The depth and quality of their brand-new business data is unparalleled. Among our clients is a major telecom/internet services provider who utilizes their weekly data feeds, “hot off the press,” so to speak. AI4ROI’s flexibility has helped us to test everything from including vs. excluding home based businesses, implementing telemarketing vs. direct mail campaigns, and marketing to businesses in the pre-opening phase. I am looking forward to testing their digital marketing capabilities which based on the past performance of their data, is destined to be outstanding as well.

We had relied on a major, well-known supplier of business information to power our new business acquisition program for years, however, running a pilot we found out they missed a ton of records and, worse,  lagged behind AI4ROI in providing that data by 4-6 weeks, time in which our targets would lock in with competition and then take years if we could ever win them back.  Switching to AI4ROI made all the difference, our website visits are up 235% YoY from the program, inbound sales phone calls are up 144%, and our conversations are up a whopping 226%!  To top it off, our sales team loves the cleanliness of the data, and our management team is of course very happy with the results.